Turbo Lemon Media http://www.turbolemonmedia.co.uk/what-we-think What we think: creative bits that shape and make the Preston-based web and graphic design outfit Tue, 22 Sep 2009 17:13:13 +0000 http://wordpress.org/?v=2.8.4 en hourly 1 Twitter for Business: Goodbye Lancashire, Hello Twitterverse http://www.turbolemonmedia.co.uk/what-we-think/2009/09/twitter-for-business-goodbye-lancashire-hello-twitterverse/ http://www.turbolemonmedia.co.uk/what-we-think/2009/09/twitter-for-business-goodbye-lancashire-hello-twitterverse/#comments Tue, 22 Sep 2009 17:13:13 +0000 Tom Stables http://www.turbolemonmedia.co.uk/what-we-think/?p=98 Let’s face it: there are a lot of articles about Twitter, about business, about Twitter and business and so on.  We’re even writing an article on using Twitter but before doing that, we thought we’d make it more practical.

Turbo Lemon Media is on a mission to look beyond the sunny confines of Preston, Lancashire to find work.  More specifically, we’re heading to the Twitterverse.

Simple premise: can we acquire work through using Twitter?

We’ll be applying the much-touted theory that’s out there.   Whether we’re building followers or  following trends, we’re hoping to discover the real power of Twitter for SMEs like us.

So, follow Turbo Lemon Media on Twitter and let’s see what all the fuss is about!

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How Much Does a Website Cost? http://www.turbolemonmedia.co.uk/what-we-think/2009/09/how-much-does-a-website-cost/ http://www.turbolemonmedia.co.uk/what-we-think/2009/09/how-much-does-a-website-cost/#comments Mon, 07 Sep 2009 14:07:59 +0000 Tom Stables http://www.turbolemonmedia.co.uk/what-we-think/?p=88 Q: How Much Does a Website Cost?
A: How Much Does a House Cost?

Actually, the answer for both of these is, ‘it depends.’ It’s a pertinent and perfectly acceptable question but not one we can ever answer easily. You think we’re copping out, we’re not. Let’s say we told you we could build it for x amount. Great. You don’t have any images? Right, so that’ll be a little bit more. You wanted to be able to update your front page? Okay, that’ll be more. You never mentioned you wanted a form for newsletter sign-ups and data capture. We can do it, but suddenly, that amount we mentioned looks bigger and now you think we’re being a bit sneaky.

So how about we rethink the question: what is your website for?

Is it a shop window? A place to herald your existence to the market at large? Somewhere for people to verify your existence and integrity? In which case, the odds are that you’re looking at a simple static site; a website with fixed content which can only be updated by your web guys (that’ll be us then). There are super-cheap solutions for static sites. There are even free options, but if you’re hoping to look a little less identikit and more astute and professional, then you should think about bespoke web design (that’ll be us then. How convenient!). By bespoke web design, we mean looking at aesthetics designed to reflect your brand, navigation to best suit your customers and functionality that has been given thorough consideration. We start from scratch with you. We don’t do bish-bash-bosh (though there are lots of people who do).

We’ve found that our clients are becoming more savvy with this interweb guff, and are increasingly learning that content is king. They want to add to and update pages themselves. It may be some or all pages, but what we’re talking about here is a Content Management System, which is bandied around more commonly as a CMS. You manage the content. We make it look pretty. There are existing off-the-shelf solutions (free or chargeable) – Joomla anyone? For the technophobic amongst us, these can be quite intimidating – all those buttons, options, things to break – which is why sometimes, a bespoke CMS could be for you. They are likely to cost you more but if they’re built to your exact needs and requirements, you could save a lot of time, which you could otherwise spend selling or doing what you do for your business. For example (gratuitous up-sell of ourselves coming right up), we built an eCommerce site for a client. Somewhere to add items, take payment, get emails for newsletters, somewhere to show off the kind words customers had to say and somewhere change the written parts of the site. Our Turbo Lemon CMS was used to fulfil these exact requirements. When our client came back to us explaining the woes of managing stock levels on a spreadsheet, we developed an integrated stock and customer account management system as part of her site. We saw the pain, we fixed the pain.

I want a really good site that costs very little

So we’ll ask again, what is your website for?

Once you’ve established what you want it to do, odds are you might get excited by the myriad of other things you could do with your site. And all these other interesting little nuggets are likely increase the price tag of your website. A forum, an RSS feed, a Twitter feed, audio, video, file downloads, photo gallery/slideshows, a guest book, press releases, commenting/feedback, specialised calculators, contact forms, polls/surveys, site search, chat, user accounts, multi-lingual support, links – it all adds up.

These are all the things we get our clients to think about. We don’t just build their site, we help to plan it so it’s everything it ought to be.

What about my web name thingy?

Your URL. That’s going to cost you and will depend on how many variations you buy (.com, .co.uk etc) and where you buy them from. Some companies will buy and manage them for you, and in most cases you can go somewhere like 123reg.co.uk and buy your own from as little as £2.99.

So I’ve planned my site. I know what it’s for now and I know what it’s going to be called. What next?

Well, it’s worth asking your web guys/gals what level of SEO they’ll integrate at the point of building your site. SEO helps you to be seen by more people. More people means more contact means more sales. We can help identify the right keywords for your site, optimise your site and get your site seen. Bingo. You’ll need to keep on top of if your SEO is effective, which is why we include analytical tools to allow you to track visitors, page popularity and to see where your visitors are coming in from. Once you understand this, you can meld your site to better suit their needs.

At the very least, you should be asking if and where your site is going to be submitted to once it’s live. Be ready to market your site yourself, or, be ready to pay somebody to market for you. Yes, more potential costs.

The cost that usually surprises people is hosting, which in essence is rent for the space your where your website will live. ‘Why should I pay for hosting?’ is a question I’ve heard from a few irritated faces. Well, probably for the same reason you pay for your phone line. Are you expecting billions of people to visit? Maybe then you should set a few more pennies aside to allow for the sheer volume of traffic. Talk to your web guys about your options. If you’re a local business, touting for local people, then you could assume that you don’t need the all singing, all dancing cloud computing, versatile solution. See what’s out there. For example, our hosting starts at £125 per year (including an e-mail inbox, accessible via web-mail, POP or IMAP, ad-hoc basic support by e-mail and phone, configuration of domain name (DNS), co-located file and database backups). That was another plug, but it gives you an idea that you should be looking at what’s included in your costs. Don’t be scared to ask questions.

It costs how much??

We know your mate or your cousin’s mate’s Dad’s workmate can build it for a seeming fraction of what we might propose. We know that you could get a template and try do it yourself. What sets us apart is the level of service, expertise, skill and experience. From small sites to larger complex projects, we have the know-how. There is no doubt that your site is going to take longer to build than what you had hoped (we don’t do bish-bash-bosh, remember?) People often underestimate (and often perilously so) this crucial element of the design process. As much as you might hate to hear it, yours won’t be the only project the team is committing themselves to while it’s being built. That doesn’t mean it will receive any less attention than it deserves – what it means is that we won’t be delivering your site in the 3 weeks from now date you first had in mind.

We have overheads to pay too. Okay, so that isn’t the most mind-boggling revelation but people do overlook this. When we can, we want to meet you face to face and understand you and your business. We prepare for those meetings, we meet at those meetings and then we learn from those meeting – that’s a few hours right there to factor in.

can you just ass this in as well for me?

So when you’ve built it you’ll add bits to it for me, right?

Of course we will, as per our Service Level Agreement (SLA). In short, this is a document we develop which outlines a mutual agreement regarding subsequent update costs, services, priorities, responsibilities, guarantees and warranties. Our SLA’s are tailored to our client’s needs and requirements to ensure everyone’s happy. For example, we might factor in x amount of updates to be included in the initial build cost, or we might offer a fixed amount of updates at a reduced rate. This is definitely an area to bear in mind if you’ve found yourself an űber-cheap designer to knock your page up.

How much does a website cost then?

If you want a site that is designed, coded and implemented by qualified experts, that takes into account usability, functionality and accessibility, which complies with current regulations and applies current techniques, then you’ll be looking at very similar costs to ours! If we seem reluctant to give a price, it’s because we are. If you’re still wondering, get in touch with us and we can have a chat about what you want, what you need and indeed, what it might cost.

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Lights, Camera, What? – Turbo Lemon’s Adventures in a War Zone http://www.turbolemonmedia.co.uk/what-we-think/2009/07/lights-camera-what-turbo-lemons-adventures-in-a-war-zone/ http://www.turbolemonmedia.co.uk/what-we-think/2009/07/lights-camera-what-turbo-lemons-adventures-in-a-war-zone/#comments Wed, 29 Jul 2009 16:56:26 +0000 Tom Stables http://www.turbolemonmedia.co.uk/what-we-think/?p=68 Imagine you’re selected to be whisked away to Sri Lanka to represent your company and your university as a graduate entrepreneur.  My first thought: isn’t there a war going on there? (which in November, there was).  My second thought: aren’t wars a bit dangerous? Well, as long as I wasn’t placed in any public places or close to any public or potential targets…

After much fretting, to-ing and fro-ing, I decided to do it.  The mission was for the UK British Council delegation (handpicked from Buckinghamshire New University, University of Central Lancashire, University of Durham, Leeds Metropolitan University, Sheffield Hallam University and  University of Plymouth) to help to develop Sri Lankan awareness about graduate entrepreneurship and entrepreneurship education as part of the National Enterprise Week in Sri Lanka.

This would involve going to a large conference (scuppering my no public places plan) with lots of important government cabinet ministers (scuppering my public or potential targets plan), as well as presenting Turbo Lemon Media and my own experiences to a few hundred people. Turbo Lemon Nerves.

A rare sight, in trousers and tie.

A rare sight, in trousers and tie.

What not a lot of us knew, was that also as part of this, we were to be partake in ‘Ideators,’ which is loosely the Sri Lankan equivalent of The Apprentice (minus the firing, no pun intended). So having just about gotten over those thoughts of war=dangerous, I had to then deal with having a camera poking around my orange face (courtesy of the crew’s make-up team).  Turbo Orange Face.

Two teams pitched against each other: the brief, to design and make a shoe that would fix the lulling sales of a particular demographic, undertake the market research and then come up with the long term marketing strategy, graphic visuals and financial forecast for it.  Then present it to the board of Sri Lanka’s largest shoe manufacturer, DSI.  In three days. Turbo Lemon Sleep-Deprivation.


Ideators Orange Team

I won’t say much more about it as you can, to the utter horror and embarrassment of my shyer-alter-ego, watch Ideators below.  What I will say is that as well as it being a difficult and tiring experience, it was also quite incredible, learning from the Sri Lankan students and indeed, working with other UK graduates.  I say working – I jumped in as Orange (how apt) leader and, as best I could, let others lead where their strengths allowed them to do so.

An amazing opportunity, an amazing country, an amazing experience with amazing people.  All superfluous language, utterly justified!

rvbzj8n7dw

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Turbo Lem-one: Web and Graphic Designers Come of Age http://www.turbolemonmedia.co.uk/what-we-think/2009/07/turbo-lem-one-web-and-graphic-designers-come-of-age/ http://www.turbolemonmedia.co.uk/what-we-think/2009/07/turbo-lem-one-web-and-graphic-designers-come-of-age/#comments Fri, 17 Jul 2009 08:41:42 +0000 Tom Stables http://www.turbolemonmedia.co.uk/what-we-think/?p=57 Don your sparkly hats – its Turbo Lemon’s birthday!  And for a one year old, we’re not doing too bad: not only are we walking, talking and fully toilet trained, we’re winning and being nominated for awards, we’re working with brilliant people and we’ve moved house – twice!

 That’s not to say it’s been an easy start.  Any SME has a slog to get through and avoid being part of the 50% that fail in the first year.  It’s certainly been an eventful first year.  Along with the smiles, successes and Turbo Lemon Goodness have been the stresses, the difficulties and the I-can’t-remember-what-my-house-looks-like-because-I’ve-been-in-the-studio-too-long moments.  It’s our birthday and we’ll cry if we want to.  But we’re not going to, because we have some rather good brilliant news.

Turbo Lemon Media has been named as one of the Top 100 businesses in the 2009 Barclays Trading Places Awards   (let’s hope there weren’t only 101 applicants!).  And what is this Trading Places Awards I’ve never heard of, my cynical ear hears you ask?  Well, Barclays Marketing Director for Local Business, John Davis, explains:  “Trading Places is a celebration of businesses that have struggled through adversity, which is even more relevant today in our turbulent economic times and have turned their lives around for them and their families.”

 

We're in the Top 100, honest!

We're in the Top 100, honest!

Other Turbo Lemon Goodness comes in the news that we have moved ( slightly).  We’re still housed in £15m Media Factory in Preston, Lancashire, but now we have our very own dedicated design studio.  A really hub of inspiration where we get can stuck knee-deep in our web and graphic design; a place for the reams of magazines and stacks of books; somewhere we can have music playing and somewhere that is conducive to attain the creativity we crave. Writing, thinking, designing, coding, making, breaking – it’s an excellent place to be.

 An eventful year indeed then – so eventful, we’ve not yet been able to share the Sri Lankan Apprentice (Ideators) experience or told you about our ever-growing social conscience, working with local schools, colleges and universities.  We’ve not even celebrated our ventures into innovative research and development!

Now we’re older, we’ll be better at blogging. Promise.

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Open for Business: Building Business on an Open Architecture http://www.turbolemonmedia.co.uk/what-we-think/2009/04/open-for-business-building-business-on-an-open-architecture/ http://www.turbolemonmedia.co.uk/what-we-think/2009/04/open-for-business-building-business-on-an-open-architecture/#comments Tue, 21 Apr 2009 16:37:49 +0000 michaeloldroyd http://www.turbolemonmedia.co.uk/what-we-think/?p=45 Many people have many opinions on what open source is and what it’s uses are. Here at Turbo Lemon Media, we don’t just love the idea of open source, we make good use of it every day. As an SME, it also allows us to offer the most cost-effective, yet comprehensive service possible to our clients.

Take for example our server hosting, which is based on the Linux distribution Ubuntu: the very popular operating system which is very well supported by a global community. Our web services are also made up of cleverly integrated open source solutions, including the e-mail, web server and connectivity software.

Our day-to-day routine is a trail of open source too; development is primarily checked against Mozilla Firefox and patched for other less supportive web browsers. Our PHP coders work from Eclipse Ganymede, which is a fully-featured, Java based development environment and in fact, Zend Studio for Eclipse is a commercial variant of the same software, with some useful tweaks and official support. I’m even writing this in Open Office.

Open/Closed

The choice for open source isn’t driven solely by financial purposes; as forward thinking developers, we like the idea that using an open-source solution offers full freedom to improve the software, unlike commercial alternatives. If you have a light bulb moment and think of a feature that the software doesn’t provide, you can download the code and be proactive about it.

Companies that make open-source viable for business do so through providing support for their particular platform. Warranty is big tipping point for big businesses; given that open source software is released without any form of warranty, a lot of businesses are apprehensive. Not us; we embrace the challenge and have the in-house technical knowledge to provide support in what we offer.

The Good, the Bad and the GNU GPL

We’re aware that the main limitations of open source are the various licenses that software can be released under. One of the most common is the GNU GPL which aims to keep software free. What this means to us as a business is that we can’t make a commercial version of the original software and keep our modified code private. An alternative, the GNU LGPL, allows us to use code as a library within our commercial application, but any modifications to the original code must also be made available to the public according to the license. Then there are the funny ones, like the license used for the MySQL database. It is provided under a bespoke open-source license, but under certain circumstances it is necessary for companies to purchase licenses.

Open source helped us to lower the barrier for entry into web development. It allows us to concentrate on much more important things like working on the web. We know that it’s not the answer to everything, but it is the answer to a lot – it may even be alive and kicking in your living room right now.

For each piece of costly commercial software there are usually several open alternatives. Don’t let us tell you how good it is; download it, install it for free, and make your own decision.

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Award Winning and Back Slapping: The Joys of Getting It Right http://www.turbolemonmedia.co.uk/what-we-think/2009/04/award-winning/ http://www.turbolemonmedia.co.uk/what-we-think/2009/04/award-winning/#comments Thu, 09 Apr 2009 13:00:24 +0000 Tom Stables http://www.turbolemonmedia.co.uk/what-we-think/?p=37

We’re award winning!

Turbo Lemon Media were announced as March’s Business of the Month, which to us is a big deal. Not just because of the nice monetary prize that comes along with it, and nor for the throng of publicity we can ride on the back of. It’s a big deal because it’s a big slap on the back that we’re getting it right.

The award comes from Northern Lights, which provides support businesses throughout Preston, Lancashire and the Northwest of England. There are a lot of people involved with Northern Lights. Big names and big money too, which is why that big slap on the back so rewarding.

Cheesy Grins and Comedy Cheques

Cheesy Grins and Comedy Cheques

So what have we done to deserve such an award? Besides working ridiculously hard in our design and development, I like to think it’s because we’re tenacious in achieving what we aim to do: producing web and graphics that we’re always incredibly proud of while doggedly retaining the focus to steer Turbo Lemon Media in the right direction.

Winning investment has allowed us to do this. Flirting with publicity has allowed us to do this. Getting involved in the pedagogy of entrepreneurship has allowed us to do this. But up there, trouncing the lot, is that fact we have had our clients’ belief in our vision and the luck to work with the people that people are talking about.

The only disappointment? I had no jokes ready for the comedy- sized cheque

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Let’s be Friends. Or Know your Enemy. Lessons From Competitors http://www.turbolemonmedia.co.uk/what-we-think/2009/02/let%e2%80%99s-be-friends-or-know-your-enemy-lessons-from-competitors/ http://www.turbolemonmedia.co.uk/what-we-think/2009/02/let%e2%80%99s-be-friends-or-know-your-enemy-lessons-from-competitors/#comments Mon, 23 Feb 2009 16:52:25 +0000 Tom Stables http://www.turbolemonmedia.co.uk/blog/?p=25 All business face competition, it’s inevitable, but here at Turbo Lemon media, we find ourselves faced with and having cups of tea with our competitors. Why? A few reasons; the first is that we’re based in a business incubation unit and we’re not the only bright sparks in the North West to enjoy doing what we do enough to make it an occupation. A few of those others have, like us, benefitted from the facilities offered here: mentoring, networking, boardrooms, workspace, donuts, posh buffet. The problem is that it’s easy to feel exposed, under scrutiny and in danger of revealing too much of the company to those others.

While pitching for an Enterprise Investment Award, I raised the issue while storming through my SWOT analysis. My deft observation of “and all the other web designers present a possible threat to us” was met with the most simple and most difficult question:

“Why?”

Which got me thinking. Why were they potential threats? Why shouldn’t we know what each others’ businesses were up to? The thought must have lingered when I was invited to a Business Networking International (BNI) breakfast with the offer of joining a BNI chapter. During the presentation the main speaker said the beauty of BNI was the ability to “lock your competition out.” At this point, my inner-hippie winced and I began to ask myself why (again).

Yes, we should be aware of what the others are up to and it’s important to be aware of what they offer and their brand and design values. But lock them out? I think I’d sooner talk to them, understand what they do, chat about how and where they market for more business, and recognize that their clientele might differ enormously from ours. And I’d chat to them about what we’re up to too.

The Media Factory - a Northern Lights event

So why would I want to go and do something as seemingly daft as that? Well, what if somebody approached the web design company just around the corner with a request for a site that they didn’t have the expertise for. What if the company around the corner knew that this request was right up our street. Hey presto, we have a referral, and not just any referral. We’d have bona fide, built on trust referral, because we all have our reputations to uphold.

In getting to know each other, we can get to know our strengths, our niches and how to (where possible) avoid direct competition in favour of niche service or product. We can share knowledge, solve problems more quickly and pick the brains of those guys who se experience is probably invaluable.

That’s why I’m getting more involved with the Preston ICT Cluster and am helping to initiate a new network within the Northern Lights Business Incubation Unit to encourage the transparency and support that will help us all get through this credit crunch/economic downturn/recession (pick your favourite sound bite).

It makes sense to look after your ideas but in our experience, it’s good to talk.  I tweeted on twitter and straight away, our (new) friends at Creative Mixed Media suggested a brew and a chat.

Now that’s progress!

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You Give (xxxx) a Bad Name. Lessons in PR http://www.turbolemonmedia.co.uk/what-we-think/2009/02/you-give-a-bad-name-lessons-in-pr/ http://www.turbolemonmedia.co.uk/what-we-think/2009/02/you-give-a-bad-name-lessons-in-pr/#comments Thu, 05 Feb 2009 17:16:32 +0000 Tom Stables http://www.turbolemonmedia.co.uk/whatwethink.html/?p=5

Experience is simply the name we give our mistakes, so said Oscar Wilde.

Fame at last?  Excerpt from the magazine

Last month, I was featured in Lancashire Business View as one of the hottest young business talent in the North West. A few things about that: young. Thank you kindly, LBV scribes. I’m thirty and I always talk about how music from the nineties was the best, but if you want to call me young, I’m happy. Business talent, I’ll take that one and run with it.

But back to the point at hand: being included in the feature of this was a concerted PR exercise. I knew I’d been selected for inclusion when staff here at the Media Factory in Preston (where Turbo Lemon Media are based), congratulated me. Well done me. Take a close look.

I’m still trying to work out if not being a ‘man that doesn’t do things the easy way’ means I’m a slacker. I’m also wondering if being Turbon Lemon makes us sound more continental. I’m being picky, but old journalistic habits die hard (old for a young lad of course).

Still all press is good press I’m told.

I was invited to a round table discussion that would form the basis of a follow up article to the Young Uns feature. I accepted, happy to spread the good word of Turbo Lemon Media. At the crack of dawn, I went almost suited and not quite booted to give my tuppence on the issues at hand. Suitably underdressed, we discussed prime attributes required to succeed in business, support mechanisms for young entrepreneurs and I even surprised myself when I went into a well thought out monologue on the importance of intrepreneurship and its vital role in our economy. Here’s how I was transcribed:

Is youth a help or a hindrance in business?
(Tom Stables) Well, I’m 30, so I don’t know if I still qualify as youth but it’s a help because having just graduated in July I am able to use that in my business, my approach to clients and customers.
My already rubbish sense of humour failed to translate to the page. It would also seem I am a bit dim

What is the prime attribute that a young person has to have to succeed in business?
(Tom Stables) I think sometimes people expect the webbie or the geekie to be a bit more less formal, which probably explains why I have appeared a lot less formal today.

Somebody before me talked about the importance of a professional image. In my shirt (ironed I hasten to add), my loose jeans and Converse Chucks, I made light of my appearance. Which in turn, makes me look a bit dim. To be fair, I probably did say a bit more less formal. Oxymoronic! NB: My jeans and Cons didn’t make the cut for the group shot. Thanks Photoshop.


Young Uns. And a badly dressed un.

Do we need to engender, in the schools, a ‘can do’ spirit, so that anybody who has got that drive and inclination to be an entrepreneur and set up their own business has the ethos of ‘Yes, I can do it’?
Here, I delivered some impressive overview on the role of intrepreneurship, which never made it to print. Instead, I look a bit dim

Is Lancashire a good place to be a young person in business?
(Tom Stables) UCLan has built a media factory dedicated to business incubation and for me personally, that was the draw. It’s given me financial support, direction, mentoring and all the advice I could need or want. All that support has kept me in Lancashire. I’ve never thought beyond Preston or Lancashire. It just seemed silly to leave Preston because of that support.
I almost sound like I’m not altogether dim…

(Tom Stables) Well, we project growth but it’s not such a case of relocation as more a case of spreading out so we are in Preston and Manchester and beyond
Dim.

I’ll be more careful on the next PR push, which will be happening very soon as I’m about to go to air on Sri Lankan TV. Watch this space.

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